Professional Development   

Course Description

Having a strong personal brand helps you stand out in a crowd. It can help you gain new and better clients, so you do better in your current job. And it gets you noticed when you're looking for a promotion or a new job. In today's job marketplace, getting noticed is something that usually happens online. Employers use the web to check out job applicants, and they're increasingly likely to skip over those who don't have much of an online footprint. That's why it's so important for job applicants to have a strong and consistent web presence, one that announces and reinforces their own personal brand. Social media sites like LinkedIn, Facebook, Twitter, and Google+ can all be used to promote your personal brand.

But building a personal brand is about more than just online self-promotion. Building your brand is a continuous process. It involves gaining new experiences, new knowledge and skills, expanding your circle of relationships, and increasing the value that you bring to every work project and business relationship.

Included with your course is a six-month complimentary subscription to Fast Company. Your subscription will start with the current issue. Fast Company publishes 6 issues a year.

Learning Outcomes

After completing this course, the learner should be able to:

• Explore how to get started building a personal brand
• Consider how to make improve your personal brand
• Learn how to practice authenticity in the workplace
• Differentiate ways to maintain authenticity when self-branding
• Consider ways to build a great reputation
• Explore strategies for fixing a bad reputation
• Create an influential presence in the workplace
• Develop and maintain a healthy amount of self-confidence

Key Features

• Expert-supported
• Mobile-friendly
• Accessible
• Badge and credit-awarding
• Games & Flashcards
• Video content
• Real-world case studies
• Audio-enabled in app

Refund Policy

You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.

Notes

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

This course does not require any additional purchases of supplementary materials.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.

Course Description

Spurring creativity in teams can be very challenging, but could also be the difference between a successful team and an unsuccessful one. This course looks at spurring creativity and innovation in teams and organizations. Drawing on the latest academic thinking, it outlines the key factors for creative teams. Further, the course focuses on tools and techniques designed to yield more productive thinking in collective settings. Participants learn about a number of targeted tools, including brainstorming, Discussion 66, Provocation, and others, to generate fresh thinking in smaller group settings and in their organizations.

Learning Outcomes

• Explain the connection between creativity and innovation
• Outline the five factors for creative teams
• Use team creative tools such as brainstorming, Discussion 66, anonymous idea generation, and visioning
• Explain the importance of diversity in team creativity
• Describe techniques for prototyping new ideas
• Explain how to overcome creative barriers for teams and organizations
• Describe ways to make teams and organizations more open to creativity and innovation

Key Features

	Expert-supported		Mobile-friendly
	Accessible		Badge and credit-awarding
	Games & Flashcards		Real-world case studies
	Audio-enabled in app

Refund Policy

You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.

Notes

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.

Course Description

A brand is no longer just a certain type of car, shoe, or soda. We all have a personal brand that expresses our values, experiences, personalities, and ultimately everything that makes each of us unique people who stand apart from the crowd. "Personal Branding" focuses on teaching you how to cultivate your professional brand. You will learn the value of personal branding, how to craft your personal brand both online and offline, and the best methods for communicating your personal brand to clients, employers, and other industry professionals.

Learning Outcomes

• Explain the importance of building a personal brand
• Describe how to develop a personal branding statement
• Explain the importance of having a unique selling proposition
• Discuss online assets, including website/blogs, social media, and videos
• Discuss offline assets, including dress/appearance, business cards, personal outreach, and mentors
• Develop a strategy for gaining experience in areas where your brand is weak
• Explain the importance of expertise, and discuss strategies for becoming known as an expert in your field
• Explain how to maintain and protect your brand

Key Features

	Expert-supported		Mobile-friendly
	Accessible		Badge and credit-awarding
	Games & Flashcards		Real-world case studies

Refund Policy

You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.

Notes

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs. Learners will have three attempts at all graded assessments.